Southwire Launches Engagement Program for Contractor Partners
February 12, 2026
Southwire recently launched its first-ever engagement program for its contractor partners, ContractorConnect™, designed to strengthen relationships and provide added value to the professionals who power the industry.
The new program offers contractors the opportunity to earn points through various activities such as completing product and application training, submitting project leads, participating in surveys and engaging in other activities. The points will be redeemable for Southwire products, gear and exclusive merchandise. Contractors enrolled in the ContractorConnect™ platform will also have access to exclusive promotions, technical training and industry events.
“This program is a way to show our appreciation for the loyalty of our contractor partners,” said Alan Colorito, Vice President of Marketing and Communications at Southwire. “We are committed to supporting contractors with tools, incentives and education that will help them succeed.”
The company plans to expand ContractorConnect™ in the coming months with new features, enhanced rewards and additional training opportunities to meet the evolving needs of the contractor community.
Contractors can register for the program online and start earning rewards today.
More Information
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